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CHANGE THE WAY YOU THINK ABOUT DENIM
CHANGE THE WAY YOU THINK ABOUT DENIM
"If it fits in the hips it doesn't fit in the waist"
We hear you. We were inspired to change things up, because shopping for denim shouldn't be traumatic.
Meet our new ratio-fit jeans. We have one objective: to make amazing jeans without the dreaded waist gap. Designer Molly Spittal uses the proportions of women from the local community to develop Decade signature fits (instead of the industry standard fit model) The result is something totally different.
"If it fits in the hips it doesn't fit in the waist"
We've heard it over and over. We were inspired to change things up, because shopping for denim shouldn't be traumatic.
Meet our new ratio-fit jeans. We have one objective: to make a-m-a-z-i-n-g jeans without the dreaded waist gap. Designer Molly Spittal uses the proportions of women from the local community to develop Decade signature fits (instead of the industry standard fit model) The result is something totally different.
The best versions of the things you can't live without.
INTRODUCING
RATIO-FIT JEANS
Teen Vogue
@teenvogue
"I got them last month and have been wearing them non stop"
- Bianca Nieves, Editor
What is Ratio-Fit?
Most brands use an industry-standard fit model and a include a percentage of elastane in their denim in order to maximize one pattern for several body shapes. We understand that not everyone has model proportions, so we forged a different path. We use the ratio between waist and hip to develop our shapes, so wether you identify as super-curvy or super-straight, we have something for you.
Man Repeller
@manrepeller
"Wowow Decade Studio made the perfect jeans"
- Amalie MacGowan, Social Media Manager
Man Repeller
@manrepeller
"Wowow Decade Studio made the perfect jeans"
- Amalie MacGowan, Social Media Manager
No stretch. Ever.
Why? Because it's the way denim should be. Our 14oz 100% cotton denim is tough and rigid, just like the old days. This Eco-Certified material stands the test of time, and is also totally repairable (crotch blow-outs do happen, after all) Our jeans fit like a glove and get better and better as they age. You don't fit into these jeans... These jeans fit you. Try the Ratio-Fit difference.
Find Your Fit
Are you new to our products? Take our fit finder quiz to help you find your perfect fit, Seasoned pro? Check out our new releases including our first jean jacket.
FIBRES
PAMELA
The Super-Curve Fit
FIBRES
ALEX
The Unisex Fit
FIBRES
SUNNY
The Unisex Jean Jacket
FIBRES
BONNIE
The Curve Fit
Shop All Styles
FIBRES
Why Decade?
We know that there are lots of options out there, so why shop with us? There are so many reasons, lets start here on our about page.
CHANGE THE WAY YOU THINK ABOUT DENIM
"If it fits in the hips it doesn't fit in the waist"
We hear you. We were inspired to change things up, because shopping for denim shouldn't be traumatic.
Meet our new ratio-fit jeans. We have one objective: to make amazing jeans without the dreaded waist gap. Designer Molly Spittal uses the proportions of people from the local community to develop Decade signature fits (instead of the industry standard fit model) The result is something totally different.
What is Ratio-Fit?
Most brands use an industry-standard fit model and a include a percentage of elastane in their denim in order to maximize one pattern for several body shapes. We understand that not everyone has model proportions, so we forged a different path. We use the ratio between waist and hip to develop our shapes, so wether you identify as super-curvy or super-straight, we have something for you.
Man Repeller
@manrepeller
"Wowow Decade Studio made the perfect jeans"
- Amalie MacGowan, Social Media Manager
Teen Vogue
@teenvogue
"I got them last month and have been wearing them non stop"
- Bianca Nieves, Editor
Refinery 29
@refinery29
"Fit, sustainability and socila responsibility. These are the core beliefs of Decade Denim."
- Eliza Huber, Fashion Market Writer
No Stretch. Ever.
Why? Because it's the way denim should be. Our 14oz 100% cotton denim is tough and rigid, just like the old days. This Eco-Certified material stands the test of time, and is also totally repairable (crotch blow-outs do happen, after all) Our jeans fit like a glove and get better and better as they age. You don't fit into these jeans... These jeans fit you. Try the Ratio-Fit difference.