Shop our new arrivals now — Denim for life

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We take pride in our shape-inclusive fits. But that's not all we're proud of. We make long-lasting, repairable and recyclable jeans that are as socially and environmentally responsible as possible. So you can feel as good about your jeans as you do wearing your jeans.

01. Our Factory

We travelled the world to find the right production team. We have very high standards when it comes to the treatment of our labour force and our factory is no different. The factory is located in Northern Portugal and run by a family who have hired a small team of highly trained artisans who make our jeans from start to finish by hand. We do not support facilities that use exploitative labour practices. Period. Everyone is paid a living wage and the working conditions are safe and healthy. When COVID-19 hit Portugal, our factory decided to shut down all production until further notice so the team could isolate safely. This is a reflection of the standards they hold that we are very proud of. We all value human life and safety over an on-time delivery.

02. Our Product

Our jeans are made using 100% cotton denim. This is important a handful of reasons. When you inject any percentage of elastane into a cotton yarn (even as little as 1%) it compromises the strength of the cotton, which is a long staple fibre and naturally extremely durable. This is why jeans with stretch break down so quickly. Our jeans last years and years if properly cared for, which means washing inside out in cold water, hanging to dry, and repairing when needed. Repairs done on 100% cotton jeans also last a very long time, the cotton thread reinforces the cotton denim and stays put, instead of tearing away from the stitch line like elastane will. Garments made using synthetic materials inevitably end up in a landfill, they are not recyclable and the life cycle is very short. These jeans will have a happy home in your closet for a very long time, and once the life cycle is complete, they can be sent to a denim recycling facility that breaks them down to the fibre and recycles the cotton into insulation for homes and cars. Read more about this process, and how to recycle your cotton jeans here.

03. Our Process

All design and conceptualization happens in our office and showroom in Vancouver, BC. Our designer Molly works very closely with our production manager to carefully develop and refine all of our styles and fits. The denim has been carefully sourced from a mill in Italy, which we will never change. We believe consistency is key, especially because our collection does not change seasonally. It's important to us to help disrupt the notion that has been instilled in us by fast fashion that we must reinvent our wardrobe every few months. The scraps from our production floor are all recycled, using the methods mentioned above and all of our web orders are shipped using post-consumer recyclable, and compostable materials. We try to keep our environmental impact as low as possible while making new clothing.