Welcome to the future of denim. We use the proportions of people from the local community to develop our signature fits (instead of the industry standard fit model) The result is something totally different.

The trauma of trying on jeans is real. We know, because we've been there. That's why we offer Trauma-Free Fit Sessions in our studio in Vancouver. Not local to Vancouver? No problem! We just launched our Virtual Fit-Session program just for you.

Welcome to the future of denim. We use the proportions of people from the local community to develop our signature fits (instead of the industry standard fit model) The result is something totally different.

The trauma of trying on jeans is real. We know, because we've been there. That's why we offer Trauma-Free Fit Sessions in our studio in Vancouver. Not local to Vancouver? No problem! We just launched our Virtual Fit-Session program just for you.

What is Ratio-Fit?

What is Ratio-Fit?

Most brands use an industry-standard fit model and include a percentage of elastane in their denim in order to maximize one pattern for several body shapes. We understand that not everyone has model proportions, so we forged a different path. We use the ratio between waist and hip to develop our shapes, so wether you identify as super-curvy or super-straight, we have something for you.

What is Ratio-Fit?

What is Ratio-Fit?

Most brands use an industry-standard fit model and a include a percentage of elastane in their denim in order to maximize one pattern for several body shapes. We understand that not everyone has model proportions, so we forged a different path. We use the ratio between waist and hip to develop our shapes, so wether you identify as super-curvy or super-straight, we have something for you.

What is Ratio-Fit?

What is Ratio-Fit?

Most brands use an industry-standard fit model and a include a percentage of elastane in their denim in order to maximize one pattern for several body shapes. We understand that not everyone has model proportions, so we forged a different path. We use the ratio between waist and hip to develop our shapes, so wether you identify as super-curvy or super-straight, we have something for you.

No stretch. Ever.

Why? Because it's the way denim should be. Our 14oz 100% cotton denim is tough and rigid, just like it used to be. This Eco-Certified material stands the test of time, and is also totally repairable (crotch blow-outs do happen, after all). Our jeans fit like a glove and get better and better as they age. Finally a pair of jeans that fits your body, no matter what your shape is. Try the Ratio-Fit difference.