After a lifetime of poorly fitting jeans, designer Molly took matters into her own hands. She strayed from industry-standards and used her own body and the measurements and proportions of those around her to develop her fits. It became clear that the best fit is determined by the difference between your waist and hip (or your ratio) and thats where it all began. We only use 100% cotton denim, so we don't rely on stretch to make up for poor fit. Our signature fits took years of development. We can't wait for you to get in these jeans.

No exploitative labour. Ever.

We work intimately with a small, family-run production team in Portugal to offer the best fitting jeans you've ever had. Our production team adheres to their own extremely high standards for quality, which is what enticed us when we were searching for the right partners. The factory lives up to rigid guidelines regarding labour rights and treats their employees with respect. We wouldn't have it any other way.

100% cotton. Never any stretch.

We're bringing denim back to the way it used to be. We only use premium 100% cotton denim in our production. This makes a long-lasting product that is totally repairable and recyclable. All of the scraps from our production floor are sent to a facility that breaks it down to the fibre and gives it a new life as insulation for homes and cars.

Ratio-Fit denim is a concept that was created to solve a problem that has been overlooked in this industry forever. We make jeans using the body types of different people in our community. So wether you're super curvy, super straight or anywhere in between we have something for you.

Repairable.

We do not make disposable clothing. Our jeans are long-lasting and totally repairable because we use top quality 14oz cotton denim. Denim that uses elastane is made by spinning a weak elastic fibre into a strong cotton fibre. It does not hold a repair because the elastane snaps away from the new stitch. The denim we use is tough and durable and can take almost anything you throw at it, including a serious repair. Make your local tailor your best friend and you'll have these jeans for a lifetime.

What do they say about working with friends? "It's super awesome, productive and fun"? That sounds right. We are four old-time friends and new partners living in Vancouver. We started Decade as an outlet for our love of well made clothing and penchant for entrepreneurship. We all have our own roles within the business and when you reach out to us, you'll be put directly in touch with whoever can answer your question best. It took a few years of development but we finally launched something we're really proud of.

We hope you like it too.

From left: Matt, Molly, Ezra, Morgan

What do they say about working with friends? "It's super awesome, productive and fun"? That sounds right. We are four old-time friends and new partners living in Montreal. We started Decade as an outlet for our love of well made clothing and penchant for entrepreneurship. We all have our own roles within the business and when you reach out to us, you'll be put directly in touch with whoever can answer your question best. It took a few years of development but we finally launched something we're really proud of. We hope you like it too.

What do they say about working with friends? "It's super awesome, productive and fun"? That sounds right. We are four old-time friends and new partners living in Vancouver. We started Decade as an outlet for our love of well made clothing and penchant for entrepreneurship. We all have our own roles within the business and when you reach out to us, you'll be put directly in touch with whoever can answer your question best. It took a few years of development but we finally launched something we're really proud of. We hope you like it too.